Investigating the Roles of the Indigenous Tour Guide
نویسندگان
چکیده
A skilful guide is one of the most valuable assets a tourism company can have. In many ways, a guide is the ‘face’ of a business or company (Pond, 1993). Many foreign visitors tend to view their tour guides as representatives of the region or country (Pond, 1993). Due to the importance of guides and the growth in heritage tourism, there is increasing interest in roles of tour guides (Holloway, 1981; Hughes, 1991; Weiler & Davis, 1993).
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تاریخ انتشار 2002